February 3, 2007

google now saves your search history

In its attempt to get more user data and make their search results more personalized, Google has launched a few new services -- most notably, Search History. I definitely recommend reading this post on Search Engine Land for more details.

Basically, the company that claims to do no evil will be defaulting new users to have their search history saved with Google (anyone remember the AOL fiasco?). Current users won't be automatically opted in, but if you click on "Search History" when logged in -- even if you're just trying to read what it's about -- you'll be enrolled automatically.

Definitely read the blog post above for instructions on how to permanently remove that "feature" from your account.

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